Research Understandings
I began with a preliminary investigation about
Food Wastage
Hunger Especially in India
One-third of the food produced globally is lost or wasted.
We invest a lot of our planet’s resources – land, water, energy and labor – into producing food. When we waste it, we waste these resources too! - India ranks 7th in the world in terms of overall food waste. - We also rank 63rd among the 88 countries in Global Hunger Index with 20 crore Indians sleeping hungry on any given night. But this problem has not gone un-noticed. Apart from the Govt's efforts, various food banks and charities have also sprung up in Indian cities.
Focusing my enquiry Once I had a better understanding of food wastage, I searched for answers to definitive questions like
Who are the main sources of excess food ?
What are the organizations that work to alleviate hunger ?
How does the present food donation system work ?
Through online videos , interviews and literature reviews revealed that notable food banks and charities in India , are operated on a day-to-day basis.
To understand a food donor’s perspective, I interviewed Mr. Ali Hemati of Hotel Paradise, Hyderabad. As a hotel owner who had donated food in the past, he was able to give me critical information on the challenges of storing, transporting and donating food.
Based on findings from the research phase, I envisioned the app's prospective ecosystem. It outlines different levels of function along with the stakeholders involved.
Based on findings from the research phase, I envisioned the app's prospective ecosystem. It outlines different levels of function along with the stakeholders involved.
I began by outlining how fooddo’s donation system would work. I referred to existing models used by services like copia , food cowboy and food bank singapore.
Competitive Overview
Donors and charities register with the food donation network to donate or request donations
Employed drivers or the food bank’s volunteers are dispatched to handle the transportation
Continuous feedback for all the stakeholders. The whole process is transparent and traceable.
The network then matches a donation with the closest food bank or charity with a need
The donor and the charity track the driver during pickup and delivery
Variables
There are lot of operational variables to consider. In particular , The fact that the system dependent on the availability of drivers, vehicles, volunteers and enough donors and charities to sustain the network on day to day basis.
Food Donor Persona
Food Recipient Persona
Summary
Before sketching out wireframes ,
I researched existing patterns for signup screens , dashboard and forms .
My research showed that donors usually donate food at the end of a busy workday. They want to invest the least amount of time and thought into making a donation.
so the app had to use pattern and microcopy that they were familiar with working step by step
